ERP & CRM

Its two important technology acronyms that businesses need to know about. Both are valuable business software solutions but they are used to manage and achieve very different business goals. In this Webopedia article we'll explain the role of CRM and ERP in business today.

ERP is an abbreviation for enterprise resource planning. ERP software is used to manage the business. It integrates all facets of an operation, including product planning, development, manufacturing processes, human resources, financials and sales and marketing. Today's ERP solutions are designed to help you to improve the operational efficiency of business resources. Businesses use ERP systems to integrate all its business processes into a single system to efficiently and effectively manage business goals.

CRM is an abbreviation for customer relationship management and is a phrase used to describe all aspects of interaction that a company has with its customer, whether it is sales or service-related. It's a business strategy that helps your business to better understand your customer, retain customers, provide excellent customer service, win new clients and increase profitably.




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